The levels of elemental contaminants should be restricted as shown in Table 1 unless stated in the individual monograph. Specific monographs may provide different limits for articles that need to be consumed in large quantities.
Element PDE (ug/day)* Arsenic (inorganic) 15 Cadmium 5 Lead 10 Mercury (total) 15 Methylmercury (as Hg) 2 *Permissible Daily Exposure Arsenic may be measured using a nonspeciation procedure under the assumption that all arsenic contained in the supplement is in the inorganic form. Where the limit is exceeded using a nonspeciation procedure, compliance with the limit for inorganic arsenic shall be demonstrated on the basis of a speciation procedure. Methylmercury determination is not necessary when the content for total mercury is less than the limit for methylmercury.
Great article, thank you! I think the trade-craft and ‘magic’ really happens when you need to define your target audience. This is often the trickiest (and most impactful!) part. Knowing how to segment your market using data, experience and intuition, and then prioritizing the most profitable segments (., you only want to go after the most attractive and lucrative customers) is key. We’ve guided business owners who initially approached us with the ‘wrong’ target audience, and were spinning their wheels (and wasting a lot of money and time) promoting their value prop to the ‘wrong’ customers… A painful mistake which can be fixed by using the appropriate techniques and data-driven tools to ensure you segment your market in the right way and accurately prioritize the segments so your business is focusing on increasing sales!
Proposition 65, or 'Prop 65', is a California law passed in 1986 to protect drinking water sources from toxic substances that cause cancer and birth defects and to reduce or eliminate exposures to those chemicals. Prop 65 requires warnings in advance of those exposures. It is administered by California EPA's California Office of Environmental Health Hazard Assessment (OEHHA). Prop 65 regulates substances officially listed by California as causing cancer or birth defects or other reproductive harm in two ways. First, businesses are prohibited from knowingly discharging listed substances into drinking water sources, or onto land where the substances can pass into drinking water sources. Second, businesses are prohibited from knowingly exposing individuals to listed substances without providing a clear and reasonable warning, such as a sign or label. The State of California manages a Prop 65 list of these potentially harmful chemicals.